The short answer is that brand photography and videography can be beneficial no matter what sort of business you’re in. Coaches, influencers, dieticians, entrepreneurs, speakers, authors and thought leaders all need a visual biography in today’s image-driven world, being your own brand is likely to bring you a lot more success, than staying in the shadows. Seeing more of you and your business helps to build trust, which leads to increased conversions. From the first impressions on an about page, to the post on Instagram – the images you put out are the first touchpoint for any online interaction. They need to be high-end, professional and get your message across in a split second. (1/10th of a second to be precise!)